Child's Privacy Policy


We are committed to protecting your privacy and promise only to use information collected about you in accordance with this policy. We require minimal collection of personal information to enable us to process your requests and to provide you with an up to date and efficient service.

From time to time, you may be asked to submit personal information about yourself (e.g. name, email address, date of birth and so on) in order to receive or use services on our website such as newsletters, competitions, live chats, message boards and fan club membership.

By entering your details in the fields requested, you enable us to provide you with the services you select. Whenever you provide personal information, we will treat that information in accordance with this policy, which has been developed in compliance with the requirements established by the Children's Online Privacy Protection Act of 1988 and all other relevant legislation.

How we collect Information

The information we gather is provided either through your voluntary submission to us or through web beacons and similar technology.

Our Web pages contain electronic images (called a "single-pixel gif" or "Web beacon") that allow us to count page views or to access cookies. In general, any electronic image viewed as part of a Web page, including an ad banner, can act as a Web beacon. Web beacons are typically very small, 1 by 1 pixel size, banner like files, but their presence can be easily seen within Internet Explorer by clicking on "View" and then on "Source." Web beacons are so small in order not to use valuable space on the computer screen that is better used to display helpful content. Our Web beacons do not collect, gather, monitor or share any personal information about our Web site visitors, they are just the technique we use to compile our anonymous, aggregated statistics about Web site usage.

We also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we accumulate visitor data relating to referring domains, the type of browsers used, operating system software (e.g. Windows 95 vs. 98), screen resolutions, colour capabilities, plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. We also record number of visits, paths taken and time spent on sites and pages. None of this information is personally identifiable and we only share this information in the aggregate, reflecting overall Web site or Internet usage trends.

Use of Personal Information

When you supply any personal information to us (e.g. for competitions, newsletters or fan club membership) we have a legal duty towards you in the way we use that information and we will ensure that all personal information supplied is held securely.

We will hold your personal information on our systems for as long as you use the service you have requested, and remove it in the event that the purpose has been met, or, in the case of fan club membership if you no longer wish to continue your registration as a member. Where personal information is held for people who are not yet registered but have taken part in other services (e.g. competitions), that information will be held as long as is necessary to ensure that the service is run smoothly.

Entara does not disclose, sell or otherwise transfer to third parties the personally identifiable information you provide.


We've designed this website for users of all ages to enjoy and particularly for children under 13 years of age. Although we wouldn't usually collect any personal data from them, we will sometimes ask for such information so that users may play games, take part in activities or join clubs and so on. As parent/guardian, we must have your consent to use personal information in this way.

Users under 13 without your consent are not allowed to provide us with personal information. The only circumstances in which information from a child under 13 might be collected without prior consent of a parent/ guardian are as follows:
  • We may ask for a child's name and parental/ guardian's email contact information to seek parental/ guardian's consent or to provide them notification.
  • We may ask for a child's name and email address in order to respond their one time request. For instance, if a child sends email to Piggley of Entara we will respond and then delete their identifiable information thereafter.
  • If the child signs up for our email newsletter, or any other of our activities that requires multiple online contact with that child, then we will also require the child to provide the name or e-mail address of the parent/ guardian so that we may notify them and give them the opportunity to opt out of the activity on behalf of their child.
  • Should we hold any online promotions such as a competition, we will ask for the parent/ guardian email so as to notify them and give them the opportunity to register for their child or opt out of the activity on behalf of their child.


We treat the security of personal information as a matter of great importance, but, due to the nature of the Internet we can't guarantee absolute security of personal information. We endeavour to maintain technical and physical measures that provide an appropriate level of security for the personal information that we process on this website.

Access to your personal information

You have the right to request a copy of the personal information which Entara holds about you and to have any inaccuracies corrected. Please address requests to: The Information Officer, Entara Ltd, 75-77 Margaret Street, 2nd Floor, London, W1W 8SY (Email: ).

Entara reserves the rights to change any of its privacy regulations and in doing so would send notice to parents / guardians informing them of the changes.

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Child's Privacy Policy